Listing Benefits

The benefits of listing your business

Every month there are between 100,000 and 1,000,000 searches through Google for hair and beauty services within the UK, with the most common search being ‘ X near me ‘. In other words, local business searches. In order to exploit these opportunities your business must be presented on the first 2 pages of the search results, ideally the first page and at the top.

How do I make my hair or beauty business visible in search results ?

For those businesses that do not have an SEO optimised website, an optimised Google My Business listing or a website at all for that matter, there is almost no chance of customers finding your business online through general searches. Listing your business on Hair, Beard and Beauty ensures that potential customers can find you, whether you have a website or not.

Even though Google is the most popular search engine, there are others to consider. Consider Microsoft Bing and Apple’s Safari browser as popular alternatives, with more privacy oriented browsers such as DuckDuckGo gaining in popularity. Each has its own algorithms for returning search results. What ranks in Google may not rank well in the others. Trying to optimise a website for all browsers is task in itself and can prove extremely expensive and time consuming. A business owner listing their business on this site does not have that problem, as SEO, social media and advertising are taken care of by the site owner.

With the majority of local searches now taking place on mobile devices, hairbeardandbeauty.com is fully mobile device optimised, providing maximum exposure for businesses listed on the site.

There are many benefits to listing your business on our site. The table below lists the main benefits and explains why they are so beneficial to your business.

BenefitExplanation
More exposureAdding a listing will give more highly targeted exposure to YOUR business
Targeted AudiencePeople searching on our website are searching specifically for your type of business. If you do not have a highly SEO optimised website or optimised Google My Business listing then your business website will not show in Google’s search results. Listing your business on our site is the perfect way to get in front of highly targeted traffic without having to spend lots of money on website optimisation and paid advertising.
Inceased Website TrafficBy listing your business and adding your website, a link is automatically created to your website. This will improve the amount of vistors to your website when they click through from your listing.
You can also add a link to your listing on your website.
Very low cost advertisingIf you were to attempt to advertise to such a highly targeted customer base using paid digital and social media advertising it would cost hundreds or thousands of pounds to do so. The very low monthly fee exposes your business to highly targeted potential customers for a fraction of the cost.
ReviewsReceive reviews from your customers which provide social proof of your services, one of the major factors in building trust in order to aquire new customers.
You can also embed your ratings from your listing into your own website.
Your reviews and ratings are Google visible for search results.
Featured ListingsSet your listing to be a featured listing to be in the top search results for your local area.
Have your business listing show in ‘featured business’ sections of the website.
Available as monthly add on upgrades to existing listings.
OffersOffer discounts and incentives to potential customers when they find your business through our site. Advertise your offers in the ‘special offers’ section.
Listings are sortable by those with ‘special offers’ so having offers also increases the visibility of your listing compared to those with no offers.
The cost of retaining a customer is very low compared to the initial aquisition costs. A discount or product giveaway is a great way to get a new customer through the door. Making that customer continue to use your business is then down to you.
Multi mediaUpload images to visually demonstrate your business. Write a description, give prices and anything else you can think of to promote your business through your listing.
Mobile OptimisedThe complete mobile device functionality of the site ensures you get your listing in front of as many relevant potential customers as possible
No WebsiteIf you do not have a website for your business this is a perfect substitute. No need to pay for web design and hosting or worry about advertising as you can list all your business services, prices, opening times etc right here. As stated above, your listing will receive highly targeted traffic looking for your type of business, so it is the perfect place to show off and promote your business online.
Social MediaIf you have a social media profile for your business you can link directly to and from your listing just as you would to your website.
The Directory OwnersThe website is owned and run by a digital marketing company as a marketing tool and industry resource for hair and beauty service businesses based in the UK. As such, you can be assured that the website will be properly optimised and every effort will be made to ensure its ranking within search results, thus ensuring your listings have the best possible visibility to potential customers.
A full social media profile and advertising will ensure high visibility and user interaction.

How much does it cost ?

The pricing is based on a monthly subscription. To place or claim a detailed listing on the site, a subscription charge of £10 per month is normally required to maintain a fully featured listing’s visibility.

Monthly Subscription

Currently, in order to build the amount of business listings, we are offering a DISCOUNTED PRICE of £5.00 per month with NO PAYMENTS DUE until the 1st January 2022. This price will be locked in for the lifetime of the listing regardless of any future price changes and will be on offer for a limited time.

Yearly Subscription

This subscription is charged on a yearly recurring basis. It comes with the benefit of a discounted price giving you the benefit of 2 free months each year. Once again, in order to build the number of listings on the site we are offering a free period with NO PAYMENTS DUE until the 1st January 2022.

Lifetime Subscription

There is also a limited time offer of a one off payment of £120.00 for a lifetime subscription, no further payment needed for your listing regardless of the length of time you choose to list your business on the site.

Free Listing

A basic listing of your business address and phone number, along with a single image and a brief 120 word business description may be submitted for free. You can add unlimited additional free franchises and premises listings with basic listing information under your main listing.

Featured Listings

Upgraded listings are available as ‘ Featured ‘ listings. These are in the form of single month options, upgradeable for up to 3 months at a time. Featured listings are charged at an additional £15 per month, with a discount for the 3 month option purchases. These listings offer the benefit of being featured in the ‘ featured ‘ areas of the main page, location page and showing in the first results of any relevant search. They are only available to existing listings and are an add on package.

Job Vacancy Listings

If you have a business listing on the site and you have a job vacancy, it is free to add an advert for the vacancy in the ‘Job Vacancies’ section. If you do not have a business listing, the cost is £5 per month for the listing. We will be actively promoting our site to colleges and training centres to partner with them, in order to aid recruitment and business within the industry.

Training Centres

Training centres and colleges can list their services under the ‘Training’ section of the website. This will be publicly viewable as a resource to entice people into the industry or to encourage existing workers to upgrade their skill levels and progress their careers.

Associations

Industry associations may list their details with a fully featured listing at standard monthly subscription rates.

Overall

If you consider the multiple benefits of our service, the price is extremely good value. The usual cost of SEO services for individual websites is around £750 per month per site from a marketing agency. As the Hair, Beard and Beauty website grows and more listings are added and our advertising increases, the number of people using the site will grow massively. If you think of similar websites in other industries such as trade services then it is easy to appreciate how valueable a listing on the site will be.

Package Options

Free Business

£0.00/ lifetime

  • Auto renewing
  • Free trial
  • Featured business
  • 1 photo
  • 2 categories
  • 10 tags
  • Unlimited description
  • HTML editor for description
  • Unlimited franchises for free
  • No barber services, beauty services, business hours, contact email, cosmetic services, facebook, featured, hairdressing services, instagram, nail and manicure services, special offers, twitter, twitter, website, price field
  • Everyone can reply reviews
  • Embeddable ratings

Monthly Subscription

£5.00/ month

  • Auto renewing
  • 96 Days free trial
  • Featured business
  • Unlimited photos
  • Unlimited categories
  • Unlimited tags
  • Unlimited description
  • HTML editor for description
  • Unlimited franchises at £2.00/franchise
  • No featured
  • Everyone can reply reviews
  • Embeddable ratings

Yearly Subscription

£50.00/ year

  • Auto renewing
  • 96 Days free trial
  • Featured business
  • 10 photos
  • Unlimited categories
  • Unlimited tags
  • Unlimited description
  • HTML editor for description
  • Unlimited franchises at £20.00/franchise
  • No featured
  • Everyone can reply reviews
  • Embeddable ratings

Admin free business

£0.00/ lifetime

  • Auto renewing
  • Free trial
  • Featured business
  • 12 photos
  • Unlimited categories
  • Unlimited tags
  • Unlimited description
  • HTML editor for description
  • Unlimited franchises for free
  • All fields
  • Everyone can reply reviews
  • Embeddable ratings

Lifetime

£120.00/ lifetime

  • Auto renewing
  • Free trial
  • Featured business
  • Unlimited photos
  • 3 categories
  • Unlimited tags
  • Unlimited description
  • HTML editor for description
  • Unlimited franchises at £25.00/franchise
  • No featured
  • Everyone can reply reviews
  • Embeddable ratings